A common pattern emerges with the introduction of new creative ideas in marketing video: hype, copy, fade, bounce-back a…
Insight
Marketing Video Lessons Learned & Best Practices
Top 10 Reasons Why Your Video Project Failed
Nobody watched your video, it didn’t come close to achieving what you hoped it would and now you’re stuck explaining wha…
Corporate Video Production – The Evolution of an Industry.
The opportunity window for pure-play video production companies is beginning to close. I’m revisiting a blog post …
33 Types of Marketing Video Every Business Should Know About.
Google ‘types of marketing video’ and you’ll discover a sea of disparate lists, examples and ideas aro…
Lessons Learned from the Most Successful Launch Video… Ever.
… I hear that XYZ Inc is “the next Dollar Shave Club” The Dollar Shave Club has become the newest busi…
‘Content Marketing’ is a term that has to evolve.
Calling every marketing video that doesn’t feel like a TV commercial, ‘content marketing’, does not ad…
Video Production Costs Broken Down – 35 Prioritized Factors
The axiom ‘you get what you pay for’ still holds true, but today you’re getting a bigger bang for your…