How do you want your audience to feel after they watch your video? We like to think of ourselves as rational anim…
Insight
Marketing Video Lessons Learned & Best Practices
Marketing Video Creative Adoption Cycle
A common pattern emerges with the introduction of new creative ideas in marketing video: hype, copy, fade, bounce-back a…
Top 10 Reasons Why Your Video Project Failed
Nobody watched your video, it didn’t come close to achieving what you hoped it would and now you’re stuck explaining wha…
Corporate Video Production – The Evolution of an Industry.
The opportunity window for pure-play video production companies is beginning to close. I’m revisiting a blog post …
33 Types of Marketing Video Every Business Should Know About.
Google ‘types of marketing video’ and you’ll discover a sea of disparate lists, examples and ideas aro…
Lessons Learned from the Most Successful Launch Video… Ever.
… I hear that XYZ Inc is “the next Dollar Shave Club” The Dollar Shave Club has become a business meme…
‘Content Marketing’ is a term that has to evolve.
Calling every marketing video that doesn’t feel like a TV commercial, ‘content marketing’, does not ad…
Video Production Costs Broken Down – 35 Prioritized Factors
The axiom ‘you get what you pay for’ still holds true, but today you’re getting a bigger bang for your…