BDC – the Business Development Bank of Canada recently went through an extensive rebranding exercise lead b…
Insight
Marketing Video Lessons Learned & Best Practices
The one question to answer before starting a marketing video.
If you don’t know the answer to this one important question before you start your next video project – then …
Marketing Video Creative Adoption Cycle
A common pattern emerges with the introduction of new creative ideas in marketing video: hype, copy, fade, bounce-back a…
Top 10 Reasons Why Your Video Project Failed
Nobody watched your video, it didn’t come close to achieving what you hoped it would and now you’re stuck explaining to …
Corporate Video Production – The Evolution of an Industry.
The window of opportunity for pure-play video production companies is beginning to close. I’m revisiting a blog po…
33 Types of Marketing Video Every Business Should Consider.
Google ‘types of marketing video’ and you’ll discover a sea of disparate lists, examples and opinions …
Lessons Learned from the Most Successful Launch Video… Ever.
… I hear that XYZ Inc is “the next Dollar Shave Club” The Dollar Shave Club has become a business meme…
‘Content Marketing’ is a term that has to evolve.
Calling every marketing video that doesn’t feel like a TV commercial, ‘content marketing’, does not ad…
Video Production Costs Broken Down – 35 Prioritized Factors
The axiom ‘you get what you pay for’ still holds true, but today you’re getting a bigger bang for your…