A good presenter is often the critical difference in a campus tour video. Imagine you’re filming a travel show at …
Education
Top Ten
Top Ten University Fundraising Promotional Videos
Raising tens of millions of dollars each year through fundraising is now a fiscal imperative for most universities. As t…
Top Ten Prep School and Private School Promotional Videos
Every parent wants a ‘better life’ for their children. The promise of prep school and private schools is tha…
Top Ten Community College Promotional Videos
Doing ‘more with less’ is necessary, but that needn’t hinder creativity. Community colleges don’…
Top Ten University Broadcast Commercials
If you’re ad is similar to everyone else’s, nobody is going to watch it. A television commercial has to capt…
Top Ten University Student Recruiting Videos
Universities have to evolve their marketing videos beyond action clips and cliches. When you watch enough university pro…
Universities are beginning to market themselves like businesses
It’s still strangely unfamiliar to see universities behave like the businesses that they are. In 1977 American law…
A great example of what makes a marketing video successful.
This video was effective because it made you think and it also made you feel. Western Sydney University developed a seri…