The axiom ‘you get what you pay for’ still holds true in video production. Today, you’re getting a big…
Corporate Video Production – The Evolution of an Industry.
The window of opportunity for pure-play video production companies is beginning to close. I’m revisiting a blog po…
The one question you need to answer before making a marketing video.
If you don’t know the answer to this one important question before you start your next video project – then …
Top Ten University Campus Tour Videos
A good presenter is often the critical difference in a campus tour video. Imagine you’re filming a travel show at …
Top Ten University Fundraising Promotional Videos
Raising tens of millions of dollars each year through fundraising is now a fiscal imperative for most universities. As t…
Universities are beginning to market themselves like businesses
It’s still strangely unfamiliar to see universities behave like the businesses that they are. In 1977 American law…
Top Ten Prep School and Private School Promotional Videos
Every parent wants a ‘better life’ for their children. The promise of prep school and private schools is tha…
Top Ten Community College Promotional Videos
Doing ‘more with less’ is necessary, but that needn’t hinder creativity. Community colleges don’…
Top Nine University Broadcast Commercials
If you’re ad is similar to everyone else’s, nobody is going to watch it. A television commercial has to capt…
Top Ten University Student Recruiting Videos
Universities have to evolve their marketing videos beyond action clips and cliches. When you watch enough university pro…