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BDC Rolls Out a Great New Branded Mini-Doc Series.
BDC – the Business Development Bank of Canada recently went through an extensive rebranding exercise lead by Cossette Advertising, in Mon…
The one question to answer before starting a marketing video.
If you don’t know the answer to this one important question before you start your next video project – then you’re likely to be disa…
Top Ten University Campus Tour Videos
A good presenter is often the critical difference in a campus tour video. Imagine you’re filming a travel show at an exotic locale and you have …
Top Ten University Fundraising Promotional Videos
Raising tens of millions of dollars each year through fundraising is now a fiscal imperative for most universities. As the demands on universities to …
Universities are beginning to market themselves like businesses
It’s still strangely unfamiliar to see universities behave like the businesses that they are. In 1977 American lawyers were granted the right to…
Top Ten Prep School and Private School Promotional Videos
Every parent wants a ‘better life’ for their children. The promise of prep school and private schools is that they will provide your child…
Top Ten Community College Promotional Videos
Doing ‘more with less’ is necessary, but that needn’t hinder creativity. Community colleges don’t benefit from the things that…
Top Nine University Broadcast Commercials
If you’re ad is similar to everyone else’s, nobody is going to watch it. A television commercial has to capture your attention. If it does…
Top Ten University Student Recruiting Videos
Universities have to evolve their marketing videos beyond action clips and cliches. When you watch enough university promotional videos you get the fe…
A wonderful example of how to craft a powerful marketing video.
This video makes you think and it makes you feel. Western Sydney University developed a series of promotional videos to showcase the stories of gradua…
Eight aerial shots you need in your next real estate video.
Shooting with a UAV allows you to present dramatic new views of properties that have never been seen before. Aerial videography is becoming as common …
Marketing Video Creative Adoption Cycle
A common pattern emerges with the introduction of new creative ideas in marketing video: hype, copy, fade, bounce-back and then… die. Each time…
How long should my marketing video be? (Tips & Guidance)
Your video should be exactly as long as it takes for you to get to the point. How long should my corporate video be? It should definitely be sh…
How to Keep Your Video Production Costs Down
“There is no victory at bargain basement prices.” Dwight D. Eisenhower Dwight was, of course, right. If you want to win (in business or in wa…
How to create the perfect Celebrity Endorsement Video
Do celebrity endorsement videos really help your brand?Are celebrity endorsements effective? Yes and yes… but the devil is in the details. Ther…
Google delivers a wonderful example of great storytelling.
This video is such a great example of the marketing ‘high ground’ that all brands should aspire to. Facts and figures are good. Feelings a…
Does Great Marketing Create Great Brands?
Marketing, at its highest level, is the practice of making people feel a certain way about your company. There are too many stories of great products …
Top 10 Reasons Why Your Video Project Failed
Nobody watched your video, it didn’t come close to achieving what you hoped it would and now you’re stuck explaining to management what went wrong… &n…
10 Steps to Ensure the Success of Your Testimonial Video
Authenticity is definitely a key to success for a testimonial video but what really matters is capturing the right message. Authenticity is how…
How to Create an Effective Video Production Brief
This article explains why preparing a video production brief is necessary and provides guidelines as to what should be included in your next video pro…
Video Pre-Production Planning Checklist – 12 Keys to Success
“Let’s really think this through before we start” is the best business advice you’ll ever receive. Too many video production projects start part…
Top Eight Property Videos Using Aerial Footage
Drones are ‘the new slider’ in real estate videography. Aerial footage is going to become standard in real estate video and we’re go…
Top Nine Real Estate Community Videos
A real estate agent should look to become the virtual ‘Mayor’ of their community. Some real estate agents are known city-wide. Other agent…
Top Ten Real Estate Agent Profile Videos
If every agent is saying “I really care about my client,” then… who really cares? Real estate agents have to stop thinking in sound …
Top Ten Animated Explainer Videos
Animated Explainer Videos are used to explain abstract concepts and complex ideas. The term ‘explainer video’ has been used in reference …
Top Ten Crowdfunding Videos
You’re not asking the viewer to buy a product – you’re asking them to ‘back’ a product. That’s what makes crowdfun…
Top 9 Launch Videos
When you have one big opportunity to make a bold statement about your new product and company… Launch videos are promotional videos used to sho…
MVB | Real Estate Agency Promo – Paul Rushforth Realty
Looking for a unique differentiator can be difficult but it’s critical in separating you from your competition. 1. The problem Paul Rushf…
Top 10 Real Estate Agency Promotional Videos
We’re starting to see the move toward focussing on client needs rather than promoting the agency. When you’re considering using video to …
Corporate Video Production – The Evolution of an Industry.
The window of opportunity for pure-play video production companies is beginning to close. I’m revisiting a blog post I wrote 5 years ago about t…
How to Create the Perfect Luxury Real Estate Marketing Video
I’d like to show you how to create the perfect luxury real estate marketing video. The first thing you need to do is watch the video belo…
Top 5 Real Estate CGI Videos
In a few years we’re not going to be able to distinguish between real life and CGI in property videos. If you’re selling the promise and …
Top 7 Real Estate Property Development Videos
Trying to sell something that costs hundreds of thousands of dollars and doesn’t even exist often requires a black belt in marketing. Se…
33 Types of Marketing Video Every Business Should Consider.
Google ‘types of marketing video’ and you’ll discover a sea of disparate lists, examples and opinions around what constitutes a mark…
Lessons Learned from the Most Successful Launch Video… Ever.
… I hear that XYZ Inc is “the next Dollar Shave Club” The Dollar Shave Club has become a business meme. In 2011 ‘Michael Dubin…
Kaluha Rocks it With ‘White Russian’ Branded Entertainment Video
Great story, great production values combined with the star power of Jeff Bridges. Awesome. { Fanboy warning. I’m a big Jeff Bridges fan. He was…
‘Content Marketing’ is a term that has to evolve.
Calling every marketing video that doesn’t feel like a TV commercial, ‘content marketing’, does not add clarity. The term “con…
Top 10 Luxury Property Real Estate Videos
When you’re selling luxury properties, you’re selling more than features and an address, you’re selling a lifestyle. At the high en…
Video Production Costs Broken Down – 35 Prioritized Factors
The axiom ‘you get what you pay for’ still holds true, but today you’re getting a bigger bang for your buck in business video produc…