Marketing video. Business results.
Today, the vast majority of information available on the topic of business video centres around tech and technique – equipment and style.
As gear gets cheaper and trends evolve, we believe that the real value in marketing video is where it always was – in the smart execution of a really good idea.
Gydes.com exists to help businesses of all sizes and business professionals understand how to create marketing videos that drive business results.
Marketing is evolving. Informing and helping your audience is more important than selling to, and persuading them.
Today, genuinely connecting is more effective than aggressively convincing. Having a credible, authentic voice is what really matters.
How audiences consumes content is changing. We’ve become more adept today at scanning and filtering.
We’re very comfortable multi-tasking and our attention spans are getting shorter by the month.
‘Show me, don’t tell me. Inspire me, don’t sell me. ‘Video is at the centre of all of these changes.
Here’s What We’re Going To Do:
- We’re going to showcase the best business videos, in different categories, from around the world.
- We’ll invite experts from different industries to share their experience and opinions on what works, what doesn’t and why.
- We’ll ask brands to share their marketing and video knowledge, and their experience from inside their industries — the successes and the failures.
- We’ll do research, we’ll ask questions and we’ll test our assumptions.
Then we’ll share what we learn.
Want to join us?
Looking forward to hearing from you!
My name is Jimm Fox and I’ve been working in the “Holy Trinity” of the marketing video industry for more than 25 years.
I worked client-side at two Fortune 500 companies in Toronto, Paris and Ottawa. Agency-side, I partnered with designer Bob Coady to co-found Shoreline Communications – an advertising agency that was subsequently acquired by Arlene Dickinson, one of Canada’s highest-profile entrepreneurs.
Since 2008, starting the day the financial crisis hit (timing is everything…), I’ve been working on the production-side, creating marketing videos for business clients.
It’s this work over the years and my quest for video marketing resources that lead me to create gydes.com.